CASE STUDY
Cake
Helping Cake Reach the Right People.
Driving Real Conversations.
Cake is an equity management platform that helps private companies, investors and employees manage equity and ownership. We partnered with Cake (Australia) to identify founders, CEOs, VCs and Linkedin Automation key decision-makers, enrich their contact data and set up outbound automation that drives meaningful conversations.
Industry
Equity Management
Platform
Market
Australia
Solutions
Data Research, Enrichment,
Email & Linkedin Automation
5,000+
Decision-Makers
Researched
1,500+
High-Fit Companies
Identified
90%+
Verified Business
Emails
32%
Average Engagement
Rate
40+
Qualified Conversations
Generated
CASE STUDY
The right people weren’t easy to find.
For an equity management platform, the buying conversation starts with founders, CEOs, investors and key stakeholders.
But finding these contacts manualy is time-consuming. scattered across sources and often incomplete.
- scattered across sources and often incomplete.
- Hard to identify the right decision-makers
- Incomplete or inaccurate contact detalls
- Manual research taking too much time
- Outreach without proper targeting
- Inconsistent follow-ups & automation
OUR APPROACH
A connected workflow from data to conversations.
Target Account Research
We identified companies that match Cake’s ideal customer profile across Australia.
Target Account Research
We found founders, CEOs, VCs, investors and senior stakeholders within each company.
Data Enrichment
We enriched the contacts with verified emails, phone numbers and Linkedin profiles.
Email & Linkedln Automation
We set up email automation and Linkedin automation to run multi-touch, scalable outreach
Follow-Up & Conversations
We managed follow-ups and helped move interested
prospects toward real
conversations.
THE RESULTS
From manual research to a scalable outbound engine.
Business Impact
- Consistent flow of relevant conversations
- Better targeting of founders, CEOs, nvestors & VCs
- Scalable outbound with email & Linkedin automation
- Stronger engagement and more replies
- Time saved for the internal team
5,000+
Decision-Makers
Researched
1,500+
High-Fit Companies
Identified
90%+
Verified Business
Emails
40+
Qualified Conversations
Generated
WHY IT WORKED
Right People
We focused on the people who
actually influence equity and
investment decisions.
Accurate Data
Verified contact information
ensured higher deliverabllity
and better engagement.
Smart Automation
Multi-channel automation helped
Cake reach more prospects with
personalized touchpoints.
Consistent Follow-Up
Structured follow-ups kept the
conversation going and tumed
interest into real conversations.